Cinemagoers will feel every punch, kick, screech and shot as Will Smith and Martin Lawrence join forces one last time for Bad Boys For Life, the action-packed blockbuster which is released in 4DX and ScreenX on 17th January, exclusively at Cineworld.
Audiences will ride along with Detectives Mike Lowrey (Smith) and Marcus Burnett (Lawrence) in the third and biggest instalment of the franchise yet. 17 years after their last case together, The Bad Boys must confront new issues head on, as they join the newly created elite team AMMO of the Miami police department to take down the ruthless Armando Armas, the vicious leader of a Miami drug cartel.
With an array of incredible action sequences, 4DX and ScreenX offers the best setting for cinemagoers to get all the thrills of this exciting movie spectacle. The motion chair technology available in 4DX auditoriums will allow every twist, turn and crash of the film’s car chases to be felt as if you’re along for the ride yourself, with the thud of the gun shots making a serious impact. With ScreenX the world’s first multi-projection cinema technology allows the action to expand past the centre screen onto the side walls of the auditorium. This will be included in many of the film’s most gripping action scenes, including chases, shoot-outs and fist fights.
Marcus Burnett is now a police inspector and Mike Lowery is in a midlife crisis. They unite again when an Albanian mercenary, whose brother they killed, promises them an important bonus.
Bad Boys For Life marks the first 4DX release of 2020 following a stellar year, in which it set new global box office records, grossing more than $320million. The record was helped largely by impressive box office performances from the likes of Avengers: Endgame, the format’s highest grossing film of the year with $34.4m, with another seven films grossing a combined $146million. Gglobal box office record in 2019 was a 12% increase on 2018’s record of $286million.
About CJ 4DPLEX
CJ 4DPLEX is a leading cinema technology company headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative premium formats for theaters worldwide that include 4DX, ScreenX, and 4DX Screen for consumers to experience films in ways that were never before possible. 4DX provides moviegoers with an innovative multi-sensory experience, allowing the audience to connect with movies through motion, water, wind, snow, lightning, scents, and other various special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with 22 effects, maximizing the excitement of the movie beyond the limits of audio and video.
Since its inception, more than 700 Hollywood and local titles have been screened in 4DX. More than 82,500 4DX seats operate in 731 auditoriums, spanning 65 countries. ScreenX is the world’s first multi-projection theater technology used within a theatre setting that expands the cinema space by projecting images onto left and right sides of the cinema wall, creating an immersive and panoramic viewing experience. ScreenX is the fastest glowing premium format in the market with over 306 auditoriums in 32 countries to date.
CJ 4DPLEX was named Most Innovative Company of 2017 and 2019 in the Live Events category by Fast Company, and its technology has been recognized with Silver Edison Awards™ in the Media and Visual Communications-Entertainment category in 2015 and 2018. For more information, please visit www.cj4dplex.com and www.screenx.co.kr
Cineworld aims to be the best place to watch a movie, offering an unparalleled cinema experience in the UK & Ireland, with 102 cinemas and over 1,050 screens. Cineworld Group was founded in 1995 and is currently the second largest cinema chain in the world following the acquisition of US cinema group Regal Entertainment Group in February 2018. In 2014, the Cineworld Group combined with Cinema City International (CCI) and appointed CCI Founder and CEO Mooky Greidinger, as CEO of the Cineworld Group. In August 2016 Cineworld acquired 5 Empire Cinemas, including the iconic Empire Theatre in Leicester Square. This was followed by the acquisition of Empire Newcastle in 2017. Cineworld currently has 24 IMAX® auditoriums, and 15 Superscreens nationwide, as well as a special VIP experience currently available at 5 of their cinemas. Cineworld are the only operators in the UK to offer ScreenX – a 270-degree format that projects onto the front and side walls of the theatre across 16 auditoriums and 4DX – the immersive multi-sensory cinema experience, with 29 auditoriums across the UK and Ireland, including Cineworld Leicester Square.